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Developing Construction Personas - Understanding the Specialist Contractor

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Developing personas is a really good way of understanding your construction customer. You can use personas to develop your construction sales and marketing strategy so it is tailored to your customers challenges.

This download introduces the Specialist Sub-Contractor looking at:

  • The Specialist Sub-Contractor within the Project Team
  • The role of the Specialist Sub-Contractor
  • Specialist Sub-Contractor in the Supply Chain
  • Specialist Sub-Contractor Job Roles
  • The Specialist Sub-Contractor - Influencers
  • Specialist Sub-Contractor Activities
  • Specialist Contractor Business Performance
  • Contractor Statistics
  • Professional Memberships
  • Specialist Trade Associations
  • Trade Association - M&E
  • Top 10 Specialists - M&E
  • Trade Association - Walling & Insulation
  • Trade Association - Finishes
  • Top 10 Specialists - Interior Ftting Out
  • Trade Association - Groundworks
  • Top 10 Specialists - Ground Engineering
  • Trade Association - Flooring and Roofing
  • Top 10 Specialists - Flooring
  • Top 10 Specialists - Roofing
  • Trade Association - Glazing
  • Top 10 Specialists - Windows
  • Top 10 Specialists - Building Envelope
  • Trade Association - Concrete
  • Top 10 Specialists - Concrete Specialists
  • Trade Association - Steel and Wood
  • Top 10 Specialists - Steel Specialists
  • Communications
  • Communicating with Contractors
  • Design Tools
  • Specialist Sub-Contractor Business Concerns
  • Specialist Sub-Contractor Top Concerns
  • Specialist Contractor Drivers
  • Business Challenges
  • Construction Challenges
Concluding with a persona template for you to complete.