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Developing Construction Personas - Understanding the Interior Designer

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Developing personas is a really good way of understanding your construction customer. You can use personas to develop your construction sales and marketing strategy so it is tailored to your customers challenges.

This download introduces the Interior Designer, looking at:

  • The role of the Interior Designer
  • History of Interior Design
  • Interior Designer Roles
  • Interior Designer - Decision Makers
  • Interior Designer - Influencers
  • Design Statistics
  • Interior Designer Statistics
  • Professional Membership
  • Communications
  • Communicating with Contractors
  • Design Tools
  • Design Challenges
  • Legislation/Regulation Challenges
  • Business Challenges
Concluding with a persona template for you to complete.

Interior Designer Cover.png

 

Previously Published Personas include:

These are available for purchase for just £50 +VAT each. Find out more