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Developing Construction Personas - Understanding the Facilities Manager

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Developing personas is a really good way of understanding your construction customer. You can use personas to develop your construction sales and marketing strategy so it is tailored to your customers challenges.

This download introduces the Facilities Manager looking at:

  • The Facilities Manager within the Project Team
  • The Role of the Facilities Manager
  • The Facilities Manager - Skills
  • The Facilities Manager - Qualifications
  • The Facilities Management Sector
  • Facilties Management Offerings
  • The Facilities Manager
  • Facilities Management - Decision makers
  • Facilities Management - Influencers
  • Facilties Management Statistics
  • Professional Membership
  • Communications
  • Design Tools
  • Facilities Management Drivers
  • Facilities Management Challenges
Concluding with a persona template for you to complete.